Property Management Blog

4 Property Marketing Myths That You Should Never Fall For

4 Property Marketing Myths That You Should Never Fall For

With interest rates on the rise, many potential homebuyers are choosing to stay renters for a little longer. As a landlord, this can work well for you as there is a surplus of well-qualified renters who might otherwise become homeowners. 

But you also know how hard it is to find these amazing future tenants. That's why you need property marketing.  

If you're wondering what is property marketing, then you're in the right place. We're busting the top four myths in property marketing that we see every day. So, keep reading to get our best property marketing guide on how to find new leads for your investment property. 

1. You Can Set Up Your Website and Forget About It

When it comes to property marketing advice, the first tip we can offer you is to give your website the attention it deserves. The best way to rank your site is to continue to publish content consistently. You can do that through a blog that provides information your potential renters or buyers search for every day. 

Your website is an important investment that can bring you invaluable ROI for your investment property. That's why one of our first property marketing tips is that you need to dedicate time weekly and monthly to maintain your website. 

2. Social Media Is Unnecessary

Too many professionals think that they don't need to waste time on social media. But the truth is that the majority of people start their research on social media before any big purchase. And the same is true for renters. 

So, if you want to reach your ideal renter, then you need to have a consistent presence on social media. Don't worry, you won't have to dance on TikTok, but you'll want to feature your properties on all your social media platforms each week.  

3. Professional Photography Is a Waste

Yes, your phone takes great pictures. And today's advances in technology allow many potential online influencers to get started with their iPhone camera. But you're a successful businessperson and you understand that the right investments can pay off. 

When it comes to your photography don't try to skimp on your images and video. You want to show your property in the best light. And working with a professional can give you the results you want to ask for top-dollar for your investment property. 

4. You Can DIY Your Property Marketing

The last of our property marketing myths is that you can go the do-it-yourself route when it comes to property marketing. The fact is that you have a lot on your plate and you don't have time to constantly maintain your website or update your social media feed. 

That's why you should invest in working with an expert. Choose to let a professional marketer take care of your property marketing so you can get back to the rest of your to-do list. 

Don’t Fall for These Myths Any Longer

As a real estate investor, you understand that you need to make an investment in your properties. But don't forget that you also need to invest in marketing your properties as well. 

Work with a property marketing expert so you can get the best ROI from your investment properties today. Reach out to us here to ask about our free rental analysis and see how our marketing professionals can maximize your profits today.